How to Redirect Like A Pro

If you have ever redesigned, moved, or migrated a web site, then you know how important 301 redirects are. You have worked hard at building up your page rank within all of the search engines. And you don’t want to lose it. Your users have bookmarked your pages, and your partners all have links to your pages. And you don’t want those to break either.

My team and I are currently in the middle of migrating our first major site from one platform to another, and if we are successful there will be many more to come. We need to handle redirects for all the old content, the media pages, the banner advertisements, the existing client side redirects, and the internal analytics tracking pages. Here are some of the resources we are using while managing all the redirects in the site.

Are there other resources you use when dealing with 301 redirects? Do you have any lessons learned about page redirects when redesigning or migrating your site? Leave me some feedback and let me know what you think.

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