Twitter is a new Web 2.0 phenomenon. It is a site where you can log on and answer the question “What are you doing right now?” Each entry you make on your Twitter account is called a “tweet”. You can then link to your friend’s Twitter account and read what they have been doing. Twitter was very popular at the Mix 07 conference I went to earlier this year. But the big question is, does Twitter have value for the Enterprise 2.0?
Reading the articles above, the answer would seem to be Yes. Twitter, just like blogs, is indexed at a furious pace because of the constant flux of content. Twitter has a very high Google PageRank of 8 out of 10, and some very popular Twitter accounts have PageRanks of 4, 5 or 6 out of 10. These are great numbers, and means that the content is indexed very frequently and appears on Search Engine Results Pages (SERPs) often. But how can you use Twitter to the advantage of your company?
With Search Engine Optimization, it’s all about driving traffic to your site through organic search. Organic search is all about content and backlinks. And Twitter’s content is indexed and displayed with high frequency. It seems like a perfect fit. Create a Twitter account for your company or development team. Any time your web site is launched, upgraded, achieves a milestone, or enters a major ad campaign, you Twitter it with a link to your site. This should get your site indexed even quicker, and create inbound links into your site. This would also be a great way to keep a record of your promotes, who did it, and what changed. Sounds like a win-win to me.
You have an opinion about this? Sound like a good idea, or am I off my rocker? Let me know what you think.