SEO Tip – Meta Tags – Part 5 – Other Meta Tags

  • Character Set
    • This tells the browser what character set to use to display the characters, or letters, on your web page
    • meta http-equiv=”Content-Type” content=”text/html; charset=iso-8859-1″
  • Language
    • This indicates to the search engines what language this content is associated to.
    • This helps search engines display language-specific versions of your page to the right users
  • Author
    • The Author Tag should contain the name of the company that owns the site. This tag will help you get a very high position for your company’s name.
    • META name=”author” content=”Bristol-Myers Squibb”
  • Expires
    • This tag should only really be used if you have a dynamically driven site, or if your content changes so frequently, you do not want it to be cached
    • META name=”Expires” content=”Mon, 22 Jan 1973 12:58:00 GMT”
  • Link

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