- Well formed HTML is easier for the crawlers to read. They are computer programs, after all, and expect HTML to be in a specific content. If the crawlers see no errors, your site is indexed more accurately.
- Well-formed HTML is HTML that conforms to a specific HTML standard
- Your code should be W3C compliant – go to http://validator.w3.org and verify that your HTML code is valid
- The most common standards for HTML are HTML 4.01 Transitional and XHTML 1.0 Transitional
- Verbose, duplicative, bloated, or error-prone HTML code makes it more difficult to get to the content, and decrease the content to code ratio
- Use a text browser such as Lynx to examine your site. Most search engine spiders see your site much as Lynx would. If fancy features such as JavaScript, cookies, session IDs, frames, DHTML, or Flash keep you from seeing the entire page content in a text browser, then search engine spiders may have trouble indexing your site.
SEO Tip – Well Formed HTML
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