So this session was about keyword services, which is a new service Microsoft is offering to its clients. This service allows you to analyze what keywords you should use based on site content, forecast what your success rate will be, and give keyword costs. There are three ways to use this new service – there is a web site – http://adlab.microsoft.com (soon to be part of http://adcenter.microsoft.com ) ,an API you can install, or you can use WCF. This is something that could be very powerful for us. We could build into the site to dynamically generate the appropriate keywords for each site page each day. This way as the market changes, and as the content changes, the keywords will change. I think it would be great to have Microsoft come in and demo this for EWD, Client Facing, and DMS.