At Pixelated Technologies, we believe that hiring a digital agency shouldn’t feel like a leap of faith. It should be a calculated step toward growth. Too often, agencies ask you to buy based on promises alone. We prefer to show you exactly how we partner with you to deliver value to your business and to your customers before you commit.

We call this approach “The Peek Behind the Curtain.”

Instead of a simple price tag, we provide a comprehensive Marketing Analysis & Plan that leverages our decades of experience and to build not just a web site, but a roadmap for your business. This document demystifies our services and reduces the anxiety of hiring an agency by proving we don’t just look at colors and fonts—we look at the “pixels” that impact your bottom line.

Here is a detailed walkthrough of exactly what goes into a Pixelated Technologies proposal and why every section matters to your success.

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1. Research and Identity: Knowing Where You Stand

Before we build a strategy, we need to understand your foundation. Our proposals begin with a deep dive into Research and Summary of understanding.

• Name Availability & Conflicts: We research your business identity to ensure your company name is truly yours. We check for other companies sharing your name locally or globally , and verify if your desired domains are available or if they are being sold at a premium.
• Target Audience: We break down exactly who you are trying to reach. We define your Primary Target Audience (e.g., elite athletes or local residents) and your Secondary Target Audience (e.g., overflow work from other businesses). This ensures our energy and every marketing dollar is spent talking to the right people and providing what they need.

2. The Competitive Landscape

You don’t operate in a vacuum. it is important to understand your Competitors, and analyze your market and the other players in your space.

• Who They Are: We list specific competitors in your area or industry.
• What They Are Doing: We review their websites, check their star ratings on Yelp, and audit their social media presence.
• The Opportunity: By identifying where local competitors have gaps in their strategy, weak social footprints, or poor websites, we find the gaps where your brand can dominate.

3. The Technical Deep Dive: “The Pixels”

This is where we look under the hood. A pretty website is useless if it doesn’t work. We analyze the technical elements of your current digital footprint that frustrate users and kill conversions:

• Load Speed: We ask, “Does the user bounce before the page loads?”. We analyze if your current site is overloaded with unoptimized code that slows down modern browsers.
• User Flow: Is it obvious where to click? We look for navigation issues that confuse visitors.
• Security & Health: We check for “HTTPS” security and broken links (404s) that hurt your credibility with Google.
• Accessibility: We audit for gaps like missing “alt tags” on images or missing “aria tags,” ensuring your site is usable for everyone and compliant with modern standards.

4. SEO Analysis & Plan

Search Engine Optimization (SEO) isn’t magic; it’s engineering. We provide detailed tables breaking down:

• Technical On-Page SEO: From Robots.txt files to XML Sitemaps and Canonical Tags.
• Content and On-Site SEO: We analyze your keyword targeting, ensuring you aren’t using generic terms that are too competitive.
• Off-Site SEO: We look at your backlink profile and local business listings to see how the rest of the web views your authority.

5. The Strategy: Your Roadmap to Growth

Once we understand the terrain, we draw the map. This is the core of our proposal.

Branding & Website Strategy

We don’t just say “we’ll build a site.” We define the Information Architecture page by page.

• Visual Identity: We propose color palettes (Primary, Secondary, Accents) and font families that reflect your brand—whether it’s a “local connection” or a fierce, athletic aesthetic.
• Site Structure: We outline every single page, from the “Hero” section on the Home Page to specific service pages like “Commercial Hardscaping” or “Bicycle Repair”.
• Content Plan: We suggest specific content ideas, such as “Seasonal posts on what to plant” for a landscaping blog or highlighting “Championships and Sponsors” for an athlete.
• Low Fidelity Mockups: Now is the time to turn our ideas into a tangible sketch of what your web site could be.

Social Media & Advertising Plan

We assess your Current Social Media Footprint and propose a tailored plan.

• Platform Selection: We recommend the specific platforms that match your business goals, whether that’s Instagram for visuals or LinkedIn for commercial contracts .
• Advertising Models: We explain the difference between CPC (Cost Per Click) and CPM (Cost Per Impressions) so you understand exactly where your budget goes.
• Hyper-Local Targeting: For local businesses, we detail strategies for Nextdoor, Yelp, and local Chambers of Commerce to build community trust.
• Holistic Approach: It is important to advertise in the digital landscape, but it is also important to leverage traditional print and earned media opportunities when they make sense.

6. After the Launch: Keeping Your Momentum

Launch day is just the beginning. Our proposals include a “Maintenance” section because a website requires care to remain a growth engine. We don’t just hand over the keys and walk away; we keep your digital presence healthy and active.

• Site Health & Infrastructure: We monitor hosting costs for optimizations and identify and apply patches and upgrades to software, plugins, or templates to keep your site secure.
• Performance & SEO Tuning: We use Google Search Console to review indexed pages and errors, making adjustments to sitemaps and meta tags to increase search accuracy. We also evaluate tools like Google PageSpeed to determine if performance adjustments are needed.
• Analytics & UX: We review site activity and clickthrough patterns via Google Analytics, making regular adjustments to improve the user experience.
• Content Consistency: If you get too busy to post, we have your back. We review your social media accounts, and if new posts don’t exist, we create them for you—whether that’s posting images of completed projects, customer profiles, or news articles.
• Training: We even offer training on how to add new testimonials or projects to your site yourself, ensuring you maintain control over your content.

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Why We Do This

We provide this level of detail upfront because it proves we are thorough. It validates that we hear your needs, understand your business, and translate that into a plan before you sign a contract. Whether it’s a “Social Media Push” or a “Maintenance Proposal”, you see exactly what you are paying for—line item by line item.

Ready to see what we can find?

Stop guessing about your digital strategy. Let us look at the pixels that impact your bottom line.